Promotions assists institutions with turning opportunities into applications. With Promotions, system administrators are provided with an easy and efficient method of creating and managing promotion campaigns in the Lifecycle Management Suite that include pre-approved offers uploaded directly to each promotion. This functionality provides administrators with the ability to present viable sales opportunities directly to the end user.

The Promotions topic includes the following information to provide system administrators with an understanding of how Promotions can be used in the Lifecycle Management Suite as well as assist with creating and managing promotions:

Promotions

The Promotions functionality provides system administrators with the ability to easily import pre-approved file records directly to a promotion in the Lifecycle Management Suite and notify users when an applicant is eligible for a promotional offer. Promotions can be created from the Promotions page in System Management > Origination > Promotions.

Once a promotion is created, system administrators are able to import a standard CSV file of pre-approved offers and upload it directly to the Lifecycle Management Suite promotion.

The Lifecycle Management Suite uses the TIN related to each offer to present active promotions to the end user and seamlessly turn a promotional offer into a profitable sales opportunity.

Within the Ribbon Bar, users can click to open a queue containing a list of all active promotions configured within the Promotions page.

From this list, users can access the eligible offers included in the file uploaded to each promotion and create an application directly from the promotion itself when an applicant accepts the offer.

Notification that an applicant is eligible for an active promotion is also presented to the user when an application is created. When an applicant is eligible for a promotional offer and/or has existing applications in the Lifecycle Management Suite, a Review Active Applications and/or Promotional Offers window appears during application initialization. This window includes an Active Offers tab that lists the active promotional offers that an applicant is eligible for and provides the user with the ability to create an application directly from the promotional offer by clicking .

For more information on this functionality, please see the Promotions topic and Active Offers section of the Create topic in the User Guide.

Creating and Managing Promotions

The Promotions page can be accessed from System Management > Origination > Promotions to create and manage the promotions available in the Lifecycle Management Suite.

The grid within this page displays a list of all active and expired promotions and includes the following columns of information for each promotion:

Column

Description

Promotion Name

Displays the name of the promotion.

Decision Status

Displays Pre-Approved or Approved to identify the promotion decision status.

Description

Displays a description of the promotion.

Effective Date

Displays the date that the promotion becomes active in the Lifecycle Management Suite.

Expiration Date

Displays the date that the promotion expires in the Lifecycle Management Suite.

# Offers

Displays the number of active offers for the promotion.

The number of active offers within this column adjusts as offers are applied for and/or declined within the Promotions queue as well as when additional offers are uploaded to the promotion.

This section includes the following information to assist administrators with creating, editing, and/or deleting a promotion:

Promotion Attributes
Creating a Promotion
- Importing Offers
Editing a Promotion
Deleting a Promotion

Promotion Attributes

In the Promotion Edit screen, administrators are able to define attributes for each promotion within the General and Sales Script tabs.

General

The General tab includes the specific information about each promotion.

General attributes for each promotion are defined within the following sections:

New Promotion
Promotion Properties

New Promotion

The New Promotion section contains the basic information for the promotion. The following attributes are defined within this section:

Attribute	Description
Name	Enter a unique name for the promotion. This is a required field.
Description	Enter a description that identifies the purpose of the promotion.

Back to General Attributes ^

Promotion Properties

The Promotion Properties section contains the specific properties of the promotion that control how and when a promotion is offered in the Lifecycle Management Suite. These properties provide the ability to relate the promotion to a sub-product, determine whether a promotion is offered as approved or pre-approved, set an effective and expiration date for the promotion and, if applicable, identify the term for which a promotion is offered.

The following attributes are defined within this section:

Attribute

Description

Product: Sub-Product

Select a sub-product from the drop-down to relate to the promotion. This drop-down contains a list of the active sub-products configured in System Management > Origination > Loan > Loan Application Types. This is a required field.

Effective Date

Enter a date in MM/DD/YY format or click

and select a date from the calendar to identify when the promotion becomes active in the Lifecycle Management Suite.

Expiration Date

Enter a date in MM/DD/YY format or click and select a date from the calendar to identify when the promotion expires in the Lifecycle Management Suite.

Expired promotions appear within the grid that displays in the Promotions page in System Management, but are removed from the list of promotions that can be accessed by clicking

in the Ribbon Bar. When a promotion expires, the promotional offer is also removed from the list of Active Offers that appear when an application is created for an eligible applicant.

Term

Enter the number of months that the product related to the offer is to be available. For example, if the promotion is for a Used Auto product for 36 months at 1.9 %, the value to be entered within this field is 36.

Decision Status

Select Pre-Approved or Approved from the drop-down to identify the decision status for the promotion. The value identified here determines the stage of the application initiated when an application is created from a promotion as well controls how Risk is processed for the application. This is a required field.

For more information, please see the section below:

Show Decision Status and the Application Process

When an application is created from a promotional offer, it is created for the sub-product assigned to the promotion, therefore, an action of Change Product cannot be performed during the application process. While the Change Product button can be selected within the Application Toolbar, the following error message is received upon confirming that the product should be changed:

Depending on the Decision Status configured for the offer when the promotion is created, the application workspace automatically opens to the applicable stage in the workflow. For example, if the Decision Status for a promotion is Approved, when an offer is accepted, the application opens in the Approval stage of the workflow.

When a promotion's Decision Status is configured as Approved, but the Loan Terms are not fulfilled, an error message including the necessary information is received during application initialization and the application opens in the Origination stage. For example, when the decision status for a Home Equity promotion is configured as Approved, the following error message is received to inform that balloon term is required:

When the decision status is Pre-approved, the application workspace opens in the Origination stage and users are able to proceed through each stage to complete the application process.

The Decision Status for a promotion also controls the Risk process. The Risk process proceeds as follows for each decision status:

Decision Status	Risk Process
Approved	When a decision status is set to Approved, credit is NOT pulled for the applicant and the application process proceeds through the Approval stage of the application.
Pre-Approved	When a decision status is set to Pre-Approved, credit is pulled for the applicant and the application proceeds through each stage of the application.

Back to General Attributes ^

Sales Script

Sales Script attributes allow administrators to enter a value statement for the promotional offer that can be used as a sales tool when an offer is being worked within the Promotions queue. This sales script populates within the Promotional Offer Details window when an offer is opened in the queue.

Back to General Attributes ^

Import Offers

After all General and Sales Script attributes have been defined and the promotion has been saved, the button provides administrators with the ability to upload a file of pre-approved offers directly to the promotion.

does not become active until the promotion has been saved.

The Promotional Offers file is a tab-delimited, fixed length file in standard text (.txt) format with no header row. The following information is included in the file:

All fields listed below are required to be in the Promotional Offers file. Since the file is tab-delimited, in order to maintain the correct format, include a blank space within a field that does not contain a value.

Field	Description
First_Name	The first name of the customer associated with the offer.
Last_Name	The last name of the customer associated with the offer.
TIN	The TIN for the customer associated with the offer.
Phone	The phone number for the customer associated with the offer.
Credit Bureau Model	The Credit Bureau Model from which the offer was obtained.
Score	The credit score for the customer associated with the offer.
Risk Tier	The risk tier value for the customer associated with the offer.
Amount	The offer amount for which the customer is eligible to apply.
Rate	The rate associated with the offer.

The following screenshot provides an example of the import file layout:

Creating a Promotion

To create a Promotion, navigate to System Management > Origination > Promotions and click .

Within the General tab, enter the New Promotion and Promotion Properties attributes.

Once all General promotion attributes are defined, navigate to the Sales Script tab to create the script displayed in the Promotional Offer Details window.

After all attributes for the promotion are complete, click to create the promotion. A success message appears to confirm that the promotion saved successfully. Click OK.

Once the promotion has been saved, click to upload the promotional offers file to the promotion.

Show Importing Offers

To import offers for a promotion, click within the top of the Promotion Edit screen. A window appears to identify the file to upload:

Click Browse to locate the desired file. Once the file is selected, click to upload the file to the promotion in the Lifecycle Management Suite.

Importing a file with a large number of offers (more than 100,000) could result in an error, therefore, it is recommended to split the file and upload each file to the promotion separately.

The Promotional Offers file cannot be removed from a promotion once it is imported. If an incorrect file is uploaded, the entire promotion must be deleted in order to remove the offers. The promotion can be then be re-created including the correct file.

If the entire file being uploaded is not in the correct format (tab-delimited), the following error message is received upon clicking :

If the file includes some offers in the correct format, the incorrect offers are discarded to allow the correctly formatted offers to be uploaded. For example, if a file contains 30 offers and 10 are formatted incorrectly, the offers that are formatted correctly are uploaded to the promotion and a success message appears to confirm that 20 offers were imported.

Once the file is uploaded successfully, a success message appears confirming the number of offers uploaded to the promotion. Click OK to close the message.

After the promotion is saved, the number of offers included in the file populates within the # Offers column in the Promotions grid and the individual offers are listed under the promotion in the Promotions queue once the promotion is saved.
If desired, upload additional offers to a promotion by repeating the steps above to import a new file. Once the file is uploaded successfully, and the promotion is saved, the number in the # Offers column is increased to reflect the additional offers and the new offers are added to the list in the Promotions queue.

After the file has been uploaded successfully, click to retain the promotion attributes and return to the Promotions page.

When the promotion becomes active, it displays within the list that appears in the Promotions queue to enable users to work each offer that was included in the file.

During application initialization, the Lifecycle Management Suite also uses the TIN associated with each offer to notify users about the promotion(s) for which an applicant is eligible to apply during application initialization.

For more information, please see the Promotions section within this topic.

Editing a Promotion

To modify a promotion:

Double-click the desired promotion within the Promotions grid or highlight the promotion and click .
Within the Edit Promotion window, make the necessary modifications.

The offers uploaded to a promotion cannot be edited once they are imported. If desired, individual offers can be removed from a promotion by declining the offer within the Promotional Offers window. For more information, please see the Decline section of the User Guide's Promotions topic.

Click to retain the changes and return to the Promotions screen.

Deleting a Promotion

Only promotions with an effective date that is in the future can be deleted.

To delete a promotion:

Highlight the desired promotion within the Promotions grid and click .
A confirmation message appears to ensure that the promotion should be deleted.
Click Yes to remove the promotion or No to retain the promotion and return to the Promotions screen.
Once Yes is selected, the promotion is removed from the Promotions grid as well as from the list of active promotions in the Promotions queue. All active offers for the promotion no longer appear within the Promotions queue and are also removed from list of active offers for each eligible applicant.